Any Day Now: Waiting for the 2020 Marketing Guidelines

Hello August! New and established health plans are waiting for the 2020 Medicare Communications and Marketing Guidelines (MCMG) to come out. Over the past few years, the final MCMG, formerly known as the Medicare Marketing Guidelines, were dated as follows:

  • 2019 MCMG dated July 20, 2018
  • 2018 MMG dated July 20, 2017
  • 2017 MMG dated June 10, 2016
  • 2016 MMG dated July 2, 2015
  • 2015 MMG dated June 17, 2014
  • 2014 MMG dated June 28, 2013

See a pattern? I could go on, but the history shows more of the same. The industry has come to expect these guidelines be released around June or July, and health plans often schedule their marketing material initiatives around this time. With additional dependencies on third party reviews (such as state agency reviews or outside consultant reviews) and print vendors, this important sub-regulatory reference is necessary to finalize materials for submission (if needed), printing, and finalization.

I outlined some key changes in my post regarding the draft 2020 MCMG. Industry comments were due to the Centers for Medicare & Medicaid Services (CMS) by April 4. Like most of my colleagues, I’ll be hitting refresh on CMS’ MMG webpage until I see that magic term “CY2020” on a document!